![]() In this report, Gartner ® provides an overview of the market direction and lists Representative Vendors, including IRI. Unified Price, Promotion and Markdown Optimization (UPPMO) solutions help multichannel retailers leverage predictive analytics, algorithms and optimization to plan and manage every aspect of pricing. Market Guide for Retail Unified Price, Promotion and Markdown Applications – Long Life Cycle ("IRI") and The NPD Group ("NPD") merged to form a new combined company Circana.Ĭircana is recognized as IRI within the report. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. Gartner research publications consist of the opinions of Gartner’s Research & Advisory organization and should not be construed as statements of fact. ![]() Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. and internationally and is used herein with permission. GARTNER is a registered trademark and service mark of Gartner, Inc. In this report, Gartner® provides an overview of the market direction, lists Representative Vendors (including IRI, now Circana) and makes recommendations for end-users when considering an approach to Media Measurement.įor questions about this report, please contact Report Gartner, Market Guide for Media Measurement, By Eric Schmitt, 23 January 2023 Media Measurement is a critical tool to help marketing leaders determine how effective paid messaging was at reaching its intended audience. CPG Economic Indicators Track demand, supply, channel shift and other key metrics.COVID-19 Solutions Daily and weekly data enables rapid decisions.Big Data Technology Driving faster and better decisions.Retail Powerful solutions for more loyal shoppers.Media Connecting consumers viewing and buying.Analytics and In-Market Execution Prescriptive analytics expertise to uncover growth pockets.Consumer and Shopper Deeper understanding of attitudes and behaviors.Market Performance and Strategy Track, assess and innovate - in store and out. ![]()
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